At the moment, it’s unclear whether Blizzard is just testing this price point, rolling it out to only a few servers, or if the in-game item was offered by mistake.Some users reported buying the boost, while others saw it for a short time before it was taken down.We’ve reached out to Blizzard for comment.

The item’s cost of $60 is the price of a new game, or four months of WoW subscription fees.If it follows the pricing model of other expansions, Warlords of Draenor itself will cost less at $40.

Pricing a service like this is a tricky balancing act.If Blizzard makes it too cheap, it would be inviting players to skip massive amount of content in the game.If it makes too expensive, players might resort to existing third-party WOW power leveling services, which could eat into Blizzard’s potential profits.

$60 seems a little high, but keep in mind that max level characters with special gear go for hundreds, sometimes thousands of dollars with these third-party services.

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